Case Studies

The Welsh Government has a vision for a unified, sustainable transport infrastructure, which joins up the delivery of travel services throughout the country. This is a key part of ‘One Wales’: the government’s commitment to improve quality of life for the people of Wales. Smart ticketing is a critical part of this transport plan. To deliver it, the government needed a trusted provider able to consolidate disparate regional systems into a single, efficient, nationally-integrated scheme that could provide multiple services through a single card.

Gloucestershire County Council is using ACT Analytics to increase the cost-efficiency of its concessionary public transport scheme, while maintaining the highest quality of services for local people. With new insight from the system, the Council has stopped automatically renewing concessionary passes that haven’t been used in the last 12 months, delivering potential cost savings of £54,000 over five years. In addition, ACT Analytics is helping to map demand for concessionary travel services locally, informing future investment and planning decisions. The technology also helps the Council reduce fraudulent card use, support the police with missing persons enquiries, and ensure that ‘companion passes’ are meeting the needs of vulnerable people using the public transport network.

Merseytravel smart tickets are now available at nearly 800 retail outlets across Merseyside thanks to a partnership between ACT and payment provider, Paypoint. Now passengers can top up their smart cards quickly and easily, close to where they live and work, making travel in Merseyside easier and more convenient than ever.

In partnership with ACT, Go-Ahead group has created “the key”, one of the UK’s largest and most successful commercial smart card schemes. this delivers a range of benefits for go-ahead and its passengers, from highly efficient smart ticketing management, to increased passenger convenience, value and loyalty.