Case study: Rapid deployment of ABT on mobile

When bus operator, trentbarton, wanted to rapidly deploy flexible, touch-free ticketing, it chose ACT’s Account Based Ticketing solution. Download the case study to find out more.

Tom Morgan, Commercial Director at trentbarton said, “ Offering ABT via a barcode app is an ideal way for us to improve the ticketing experience further for customers – they can use their own phone and we save on the cost and manual distribution of smart cards.”

Download the case study

Why ABT on mobile?

Convenient and flexible

With more people now working from home, and safety concerns about social distancing and multi-user touch screens, passengers need flexible, ‘touch-free’ ticketing to boost confidence in using public transport.

Inclusive

Unlike many other contactless solutions, using our barcode app doesn’t disadvantage those without a bank account.  They simply choose the pre-pay option and top up their account at their local travel shop.

Cost-effective deployment

Fully integrated with Ticketer ETMs, this solution can be implemented quickly, using your existing smart ticketing infrastructure, with no need to issue or manage smart cards. Passengers just need to download the intuitive app.